Swimming equipment wholesale – and a turnkey concept for selling them
Aquaction is a Finnish swimming equipment brand. Our own collection covers over 70 products, ranging from swimming goggles and caps to foam products, fins, and winter swimming gear, and we sell them at wholesale prices to all businesses with a valid Finnish business ID. We also offer products from other brands if your facility requires them.
- Wholesale price list for all holders of a business ID
- Over 70 proprietary products from one supplier
- Delivery 3–7 business days invoice with business ID
Wholesale prices for everyone with a business ID
You can become a wholesale customer without prior customer status. Choose the description that best fits you to be taken directly to the right section.
Swimming pools, spas and fitness centers
Provide goggles and caps for customers to use when they have forgotten theirs at home. We provide the stand free of charge.
See point of sale ResaleSports and wellness stores
The entire collection at wholesale prices, including product images and descriptions. You can order restocks yourself from the B2B store.
View selection Online storeOnline stores and retail partners
You will receive the product information and images. We will agree together on which product categories suit your selection.
Ask for wholesale prices Seasonal salesTourist attractions, camp centers and cafés
In summer swimming goggles and children's products, in winter ice swimming equipment. Deliveries are arranged according to the season.
Let's agree on the season. Larger batchesClubs, swimming schools, and municipalities
Equipment for personal use or for sale to members, optionally printed with the club logo.
To the clubs' page Corporate and business giftsCompanies and workplace well-being
Swimming gear as corporate gifts or for staff, with your own logo printed on the same invoice.
Request a quoteWe are happy to sell these products wholesale.
The prices shown on the site are retail prices. For our own collection, the wholesale discount is the highest, and availability comes directly from our own warehouse. We will send the wholesale price list upon receipt of a business ID.
The wholesale price list covers our entire collection. We also distribute swimming equipment from other brands, so let us know what your facility needs – we will see what we can do.
Four ways to sell Aquaction
Wholesale is not just about a waybill and a box. Choose the method that suits your target – and mix and match freely.
Wholesale order
You order the products you want at wholesale prices and sell them on your own channel.
- To
- Retailers, online stores and businesses
- Includes
- Products at wholesale prices, product images and descriptions
- Getting started
- Wholesale price list and initial order
- Replenishment
- Self-service via the B2B store
Shop-in-shop retail point
We provide the product display stand free of charge and curate the selection according to the location.
- To
- Swimming halls, spas, fitness centers, and cafes
- Includes
- Stand, starter selection, and ready-made display
- Getting started
- A 15-minute call and a product selection proposal
- Restocking
- Self-service via the B2B store
Seasonal and promotional delivery
Ice swimming gear in the autumn, swimming school products in the spring. Deliveries are arranged in advance.
- To
- Tourist destinations, camp centers, and seasonal vendors
- Includes
- Seasonal assortment in agreed batches
- Start
- Joint seasonal planning
- Replenishment
- Agreed additional batches during the season
Printed collection
The same products with your club, municipal, or company logo. We handle the printing.
- To
- Associations, municipalities, and companies
- Includes
- Products and printing on the same invoice
- Start
- Request for quote, artwork only after approval
- Replenishment
- Reprint with the same files
Many start with a point of sale and supplement their selection themselves from the B2B shop. Read about B2B customer accounts and invoicing
What does a shop-in-shop retail space include?
A point of sale is the fastest way to get started if your location has daily swimmers. It is not the only way to buy from us wholesale, but it requires the least amount of effort from you.
Product stand free of charge
Height 157 cm, width 61 cm, depth 51 cm. Double-sided, 32 product slots, made of recyclable and fire-safe material.
The stand is valued at 250 euros, but we provide it free of charge to retailers who sell our products.
Starting selection by item
The product range is scaled according to visitor numbers so that capital is not unnecessarily tied up in inventory.
The best-selling items are basic products people forget at home: swimming goggles, swim caps, earplugs and nose clips, as well as children's swimming goggles.
Pricing and display are ready
The products are delivered priced and with the display layout already planned. The staff does not need to learn anything new.
Refills via self-service
You will receive B2B credentials to view tax-free prices and availability, and to place orders whenever you need. Delivery in 3–7 business days.
Product stand in pictures
We provide the stand to retailers who sell our products free of charge. You only pay for the products.
How to become a retailer
- Tell me about the destination
- You will receive the wholesale price list
- First order and delivery
- Additions by yourself
The initial selection is scaled according to the site so that the first order remains a reasonable size.
Good to know
A business ID is sufficient for a wholesale account; no prior customer relationship is required.
Invoicing is based on the business ID, delivery takes 3–7 business days.
There is a 10-piece minimum for products to be printed, while there is no fixed minimum for standard wholesale orders.
Request a wholesale price list
Please briefly tell us who you are and which product categories you are interested in. We will send you our wholesale price list and a suggested opening order. No obligation.
- Wholesale price list for all business ID holders
- Free product display for the retailer
- Delivery 3–7 business days, invoicing with Business ID
- Replenishment from B2B self-service store
Frequently asked questions about wholesale
Who can buy at wholesale prices?
All entities with a Business ID: shops, swimming pools, spas, fitness centers, tourist attractions, online stores, associations, municipalities, and companies. No prior customer relationship is required; a Business ID and billing information are sufficient.
What is the minimum order?
For standard wholesale orders, there is no fixed minimum per product; instead, we agree on the size of the initial order together based on the specific case. For custom-printed products, the minimum is 10 items.
Do you sell anything other than your own collection?
We sell. Our focus is on our own Aquaction collection, where the wholesale discount is greatest, but we also distribute swimming equipment from other brands. Let us know what your facility needs, and we will see what we can provide.
How much does it cost to start a point of sale?
We do not charge anything for the display stand. It is worth 250 euros, but we provide it free of charge to retailers who sell our products. You only pay for the products, and the size of the initial selection is agreed upon based on the location.
Can I see the tax-free prices in the online store?
Yes. You will receive B2B credentials that allow you to see tax-free prices and availability and place orders yourself. Restocking orders can then be handled without separate contact.
How do delivery and billing work?
Invoicing with a business ID and delivery in 3–7 business days. The point-of-sale stand is delivered free of charge with a product order.

