Aquaction × Suomen Latu – Collaboration 2026

Aquaction will begin year-round cooperation with Suomen Latu in 2026.
The goal of the collaboration is to inspire and encourage people to get out on the water – safely, with a low threshold, and in all seasons.

The collaboration is based on shared values: the joy of exercise, respect for nature, and sustainable hobbies.

The collaboration combines Suomen Latu's strong outdoor and community expertise with Aquaction's product development specializing in water sports and cold conditions.

Water activities all year round

Water sports are much more than a single sport or season.
Winter swimming, open water swimming and other water sports offer well-being, experiences and community - when they are done safely and in your own way.

During 2026, Aquaction and Suomen Latu will bring this thinking to the forefront through content, videos and events. The aim is not to perform, but to experience the joy and experience of movement.

The goal is not performance, but experience .

Content and video production

During the collaboration, video and content packages will be produced that show what it's like to be active in the water during different seasons. The content is based on real experiences and people – from beginners to experienced enthusiasts.

Event cooperation – Finnish Winter Swimming Championships

Aquaction will participate in the Finnish Winter Swimming Championships 2026 as part of the collaboration.
At the event, we will be on site presenting and selling equipment designed for winter swimming, as well as meeting enthusiasts and communities.

Suomen Latu is a national outdoor recreation and sports organization that promotes people's well-being through outdoor activities. At the heart of the organization's activities is the idea that exercise belongs to everyone – regardless of age, background or starting level.

Suomen Latu is known for its wide and diverse activities, which include outdoor activities, hiking, skiing, winter swimming and other outdoor sports. The activities are based on a strong sense of community and a network of local associations across Finland.

Winter swimming as part of Suomen Latu's activities

Winter swimming is one of the sports that Suomen Latu has been developing for a long time. The organization supports winter swimming by providing information, instructions and events that promote safe, responsible and accessible activities.

Suomen Latu is also a key player behind the Finnish Winter Swimming Championships, which combine community spirit, hobby and competitive sport with a goal. The competitions offer low-threshold participation opportunities for both experienced winter swimmers and new enthusiasts interested in the sport.

The cooperation between Aquaction and Suomen Latu is united by a common set of values:
the joy of exercise, respect for nature and safe exercise.

Suomen Latu's long experience as a promoter of sports culture and Aquaction's expertise in water sports equipment and product development complement each other naturally. The goal of the collaboration is to offer people inspiration, information and concrete ways to get active in the water all year round.