Athlete and influencer partnerships

Would you like to join your sports team or collaborate with influencers?

It is important to us that our partners, athletes and influencers share the same values with us – joy in moving in the water, achieving your own goals and respecting nature. We are happy to cooperate with different parties, when it is possible. If you feel you are the right person to spread our message, get in touch. Together we are more 💙

If you want to apply to your sports team or to become an influencer, send your free-form cooperation proposal or application to mila@aquaction.fi and we will contact you if the cooperation is relevant for us.

The application for the Aquaction Athlete team is now open!

Are you a passionate athlete whose values coincide with our brand? We are looking for athletes who are committed to our team and who want to be involved in inspiring other lovers of water sports. The purpose of the Aquaction Athletes team is to support athletes on the way to their sports career goals.

You can apply to be a cooperation athlete by sending a free-form application to mila@aquaction.fi . Please include information about your sport and your goals in it with your application. In your application, we would also like to hear why you would be a suitable partner for our brand and how you would promote the visibility of our brand. We require the applicant to be 18 years old.

As a collaborative athlete, you represent our brand in your sport and act as the face of our products. We support you towards your goals by providing you with high-quality accessories to support both your training and your competition.

The application for the team ends on January 19, 2025 & the selected athletes will be contacted during February.

Apply now!

Influencer marketing in social media

It is important to us that influencer marketing is carried out in accordance with the guidelines of the Consumer Ombudsman .

"Influencer marketing refers to commercial cooperation between companies and influencers, the goal of which is to promote the sale of the company's products or increase brand recognition. Commercial cooperation can arise, for example, in the way that a company and an influencer enter into an agreement on content production related to the company's products.

The final product of influencer marketing can be, for example, a video, audio or photo publication or blog post published by the influencer about the company or its products. Also the so-called acting as a brand ambassador is subject to the same advertising recognition rules as other influencer marketing.

The compensation the influencer receives from the company for marketing can be money or a monetary benefit, such as clothing, a gift card or a trip. Even if the received consideration is not money, it is still marketing.

Recognizability of advertising is covered by the Consumer Protection Act. The consumer has the right to know when an attempt is made to influence him commercially."

Marking of commercial cooperation

It is the duty of both the company and the influencer to ensure that the commercial purpose of influencer marketing is apparent, and that no hidden advertising is practiced. Marketing must stand out from other content so that the consumer knows when it is about commercial influence.

According to the Consumer Protection Act, marketing must clearly state its commercial purpose and on whose behalf it is being marketed. The rule is the same regardless of the media or the way the marketing is carried out.

Instructions for Aquaction influencers and athletes.

Please mark the commercial cooperation right at the beginning of the publication using the expression "commercial cooperation with Aquaction.fi"
If the collaboration covers several publications as agreed, please make a note for each publication, not just the first one.

If you have received products for your use

State right at the beginning of the publication that it is influencer marketing, for example with the expression "product received, avaction.fi"
It is sufficient that the received product is reported when the product appears on your channel for the first time or when the product is essentially related to your publication (e.g. the product is explicitly discussed in the publication).