Athlete and influencer collaborations
Would you like to join your athlete team or collaborate with an influencer?
It is important to us that our partners, athletes and influencers share the same values as us – the joy of being on the water, achieving your goals and respecting nature. We are happy to collaborate with different parties, when possible. If you feel like you are the right person to spread our message, get in touch. Together we are more 💙
If you would like to apply for your sports team or to become an influencer, send your free-form collaboration proposal or application to mila@aquaction.fi and we will contact you if the collaboration is relevant to us.
Influencer marketing on social media
It is important to us that influencer marketing is carried out in accordance with the guidelines of the Consumer Ombudsman.
“Influencer marketing refers to commercial cooperation between companies and influencers, the aim of which is to promote the sales of the company's products or increase brand awareness. Commercial cooperation can arise, for example, when a company and an influencer enter into an agreement on content production regarding the company's products.
The end product of influencer marketing can be, for example, a video, audio or image publication or blog post published by the influencer about the company or its products. The same advertising recognizability rules apply to acting as a brand ambassador as to other influencer marketing.
The compensation an influencer receives from a company for marketing can be money or a monetary benefit, such as clothing, a gift card, or a trip. Even if the compensation received is not money, it is still marketing.
The recognisability of advertising is subject to the Consumer Protection Act. The consumer has the right to know when they are being commercially influenced.”
Marking commercial cooperation
It is the responsibility of both the company and the influencer to ensure that the commercial purpose of influencer marketing is clear and that no hidden advertising is used. Marketing must stand out from other content so that the consumer knows when it is commercial influence.
According to the Consumer Protection Act, marketing must clearly state its commercial purpose and who is being marketed to. The rule is the same regardless of the media or method used to carry out the marketing.
Instructions for Aquaction influencers and athletes.
- Please indicate commercial cooperation at the beginning of the publication using the phrase "commercial cooperation with Aquaction.fi"
- If the collaboration covers several publications, please make a note for each publication, not just the first one.
If you have received the products for use
- Tell us right at the beginning of the post that it is influencer marketing, for example by saying "product received, aquaction.fi"
- It is sufficient to disclose the product received when the product appears on your channel for the first time or when the product is substantially related to your publication (e.g. the product is explicitly discussed in the publication).
